The power of a revolutionary industry often comes from other industries.An important external cause of media fusion comes from the popularity of the Internet.Therefore, the development of the Internet may contain the unlock password in the new stage of media integration.The process of media integration is actually the Internetization process of mainstream media.The Internet play may be rethinking and reference in the new stage of media integration.
Why do mainstream media become nodes in the business platform?Sina was established in 1998, QQ was born in 1999. In January 2009, 3G licenses were issued. Weibo was born in 2009. WeChat and Kuaishou were founded in 2011. Today’s headlines were launched in 2012. The 4G license was issued in December 2013.The sound was launched in 2016. In June 2019, the 5G license was distributed. In 2022, short videos became the application of the whole people.Most of the mainstream media have a history of decades of development, and it has developed around the Internet around 2000. It began to run around 2014-2015, and learned to be online in 2019.On these two timelines, it is roughly seen that the mainstream media was founded early, and it was not too late to touch the net, but the sensitivity response to the mobile Internet lags behind the market response.The current phenomenon is that the mainstream media have opened the number of business platforms, and the number of fans to compete for the business number. The mainstream media have become nodes on the business platform.A reality is that compared with these post -rising head business platforms, the gathering of users of mainstream media self -run platforms and the active active of users are generally small.So what causes this gap?The book “The Secret of the Byte Beat from 0 to 1” shows that as a gathering user, there are millions to 10 million yuan a day, and there are resources such as more manpower, funds, traffic, celebrity endorsement, brand cooperation and other resources.The execution speed is everything.The book “Tencent’s Way” shows that everything is based on user value, and the rapid running upgrade has continued to evolve. It pays great attention to the user experience and data performance of the product.From these points, you may see different styles of business platforms: market -oriented means, ultimate pursuit, data evaluation, and rapid reaction.Perhaps these experiences accumulated by business platforms are needed to learn from the new stage of media integration.
Conversion of users with technology platforms is an important strategy.Tencent has gathered a large amount of users with QQ as the core platform many years ago and competed freely through internal free competition. Its core platform has gradually converted into WeChat.As a rising star, byte beating through multi -end attempts to create today’s headline information aggregation platform.After the sensitive perception of the changes in the environment, the Douyin short video aggregation platform was built in time, and the vibrato conversion of the new core platform was gradually completed.Moon users on platforms such as WeChat, Douyin, and Kuaishou have accounted for 89 % of netizens across the country.Looking at other big Internet factories, most of the core technology platforms are also common.
With scientific and technological research and development as the core driving force for development.There is also a common feature of Internet factories, that is, the proportion of R & D personnel is generally higher.The technology of large Internet factories is more driving and leading functions. Science and technology research and development should be one of the inherent core motivations for the rapid development of Internet manufacturers.Use technology to develop products, build platforms, and create services, especially in recent years, setting up cloud services, enrolling large artificial intelligence models, and building the underlying technical logic of the development of large Internet factories.
Promote the development of ecology with capital.Throughout the development of major Internet factories, there are capital assistance.In the early days of the development of large factories, most of them accepted various risk investment. With the help of capital expansion technical teams, attracting platform users, and through capital means to form a platform to accumulate users, users accumulate ecology, and ecologically expand platforms.At present, major factories have begun to invest in external investment through capital accumulation, and build their own industrial chain ecosystem with capital deployment.
These business platforms have created their own core technology platforms through internal competition and market verification, and maintained their sensitive perception of the market environment, and realized the timely transformation of core platforms.Through the efficiency of the platform such as technology, operations, capital, etc., it enters the virtuous circle of user growth, business growth, and complete functions.
(Selected from “Unlocking Password Finding the New Stage of Media Integration”, published in “China Media Technology”, No. 8, 2023)
(Volkswagen Daily · Volkswagen News Client Tang Dailu)