As a national and international clothing design competition with both well -known and influential, recently, the “Chinese Cup” college student graduation season clothing design contest in 2024 ended in Shanghai Fashion Week OntimeShow.From the beginning of early autumn to today, every step has witnessed the growth and breakthrough of the young designer group.
At the same time, in the seventh year of the “Chinese Cup” in 2024, since the seventh year after the re -departure of 2018, the internationalization, IP matrixization, and digitalization of the competition were completed in seven years.In the seven years of changing, the design power of strong and stylish new students has been continuously output to the international output, quietly, promoting and affecting the structure jump of world design power distribution.Helping China’s design power has gradually completed the change of globalization of China’s fashion industry, and helps Chinese design power enter a higher -dimensional global fashion development pattern.
The “China Cup” was born in 1995. It departed in 2018. The history of more than 30 years. The 7 -year change has selected a large number of excellent fashion design talents for the Chinese clothing industry: not only including Wu Haiyan, Zhao Yufeng, Qi Gang, Wu Xuekai, Zhang Jicheng, Tang Wei, Zhang Lingli, Ji Wenbo, Zeng Fengfei and many other well -known Chinese clothing designers. After entering the Z era, Chen Peng, who has been singing all the way, has participated in the “China Cup Cup in various ways.”As a result, the” China Cup “is widely praised by the clothing industry and fashion media as” the cradle of clothing designers “.
2024 “China Cup” college student graduation season clothing design contest again has once again emerged for many new design power.The “China Cup” has a total of five awards for the Gold, Silver and Copper Award and the [Best Business Value Award] [Capital “fabric, and a total of five prizes.
Gold Award Wu Yi “A cat”
The work of Wu Yi, Malangigani College, won the gold award with its unparalleled creativity and superb craftsmanship.The winners of the Gold Award won the Growth Fund’s reward and obtained the qualifications for graduate students in the Malays University College in Italy. After the corresponding review, the organizing committee will bear 50%of the annual tuition fees.
Silver Award Zhou Mingqian “who am i” (who am I)
The work of Zhou Mingqian, the Royal Academy of Art, “who am i” (who am I), and won the silver award with his outstanding design and artistic sense.
Bronze Award Zhang Yeyi “Pink March Clouds”
The bronze award winner is Zhang Yeyi from Xi’an University of Engineering, and his work “Fan Ji Yun Cheng” has both innovation and practicality.
(Left) Nie Jiahui “Dynamic Flower Tune”, (Middle) Best Business Value Award Shin Jiyi (Shen Yejin) “SEA, Alive” (Sea of Life), (right) Best Commercial Value AwardHaiyan “The Power of Insensitivity”
Nie Jiahui from the School of Foreign Trade and Economics of Wuhan Textile University (the name of the work name “The Tune of the Flower”), Guan Haiyan, Jiangxi Institute of Fashion (the name “The Power of Insensitivity”) and Hongyi University Shin Jiyi(The name of the work “Sea, Alive” (the sea of life)) won the [Best Business Value Award].
Coveon “No. 1” Mao Yanqing “How about the Future”
Mao Yanqing from Shanghai Shanda College, his work “How about the Future” shows the profound understanding and forward -looking design thinking of fabric innovation.
Multiple and styles are a surprise brought by the new generation of design power. Wu Yi, who won the gold award and Zhou Mingqian who won the silver award, has also opened the road of fashion learning in Milan and London, UK.The time that belongs to them is officially opened.According to the fire, the power of China’s design is inevitable.
The “Chinese Cup” has always adhered to the “incubation” mechanism. The competition did not end, but began. It was the original intention of “China Cup” to bring growth for the help of Chinese new students.Therefore, in the seven years of the new “China Cup”, the public welfare growth plan has never stopped.
From the beginning of the instructor system invited many mature designer brand designers and fashion companies to launch teaching programs to attract the award -winning players to enter the brand internship, and the designer one -on -one teaching; later entered the major well -known business exhibitions in ShanghaiMode, OntimeShow, and Shitang, arrange student works to accept the voice of the market; and then unite the business brands and buyers ‘direct procurement of students’ works.
Until 2023, the “China Cup” award was officially launched, and the “Fashion Power Young” project was launched to help the Chinese Cup players and works get commercial attempts and experimental opportunities.At the same time, through the data level summary and analysis, the release of the development of new talents in fashion, the establishment of a youth design talent community, and focusing on starting more business attempts and new measures in the display, dissemination, and new retail experiments in the work display, dissemination, and new retail experiments.
In the 2023 season, it began to introduce a partner “three shots” brand, and in the 2023 and 2024 season, three -shot additional track [“needle” fabric, really expected], aimed at the three shots of the preacher in the field of knitting,Promote major colleges and universities across the country to attach importance to innovation research in the field of knitting in the field of knitting. Each painting is more excellent designers in the field of knitting.
In the 2024 season, the public welfare lecture hall of each year also changed the form of the past classroom, using live broadcasts and entering the enterprise, leading the design of new stars to understand the industry’s survival format.Walking into the enterprise creatively, the designers of the four major brands were invited to teach the wisdom of the industry through four live public welfare classrooms, leading the design graduates from macro to micro -understanding the industry’s opportunities, challenges, and the business format of the enterprise.These four live broadcasts are also publicly broadcast simultaneously at the Tencent Conference, Chunghwa Cup Kuaishou, and needle -piercing lead video. They have attracted many online audiences and opened the door of stealing teachers for online students.Take the Kuaishou live broadcast represented by GMV’s nearly 1 billion women’s clothing brand Unica founder, the first brother of the early brother, as an example. After the long tail effect and fermentation, hundreds of thousands of viewing has been brought.Through the registration platform and the public welfare lecture hall live broadcast platform, fast -handed short video platform, the total attention of the competition is expected to pay more than 10 million after the competition is over.
In 2018, the Chunghwa Cup opened a new way of empowerment. For 7 years, the Chinese Cup has initially built four sections: college student graduation season, digital art, children’s clothing design, and Yuan universe fashion.The four major sectors cover the current coverage of almost the entire field of fashion design. Not only can young design power can find a right display field on a platform, the major needs of the fashion industry chain can also find excellent demand supply through the competition.Since 2019, the “China Cup” has gradually completed the formal establishment of the “China Cup”.To this day, the highest peak has covered 197 cities across the country, 32 provinces, municipalities, autonomous regions, Hong Kong, Macao and Taiwan regions, 357 domestic and foreign related professional colleges with clothing, fashion and digital art design, 90%of domestic design universities and design majors, owns, owns, owns, owns.Including overseas schools such as London Fashion College, Parsons Design Institute, Malaysia College, Italy, and French School of Fashion, and other overseas institutions such as the United States, Britain,,,,,, South Korea, participated.In the 2024 season, nearly 90 Korean colleges and universities participated in the South Korean region.
As an important event in China’s fashion education and design field, since it was founded in 1995, the “China Cup” has always adhered to its original intention, committed to digging and cultivating a new generation of designers, and promoting the development of China’s fashion industry.In 2020, the concept of “China Cup” for the first time “cloud race”, cloud recovery, cloud classroom, cloud live broadcast, and the “cloud ceremony” at the CCTV Shanghai Terminus specially presented the final awards ceremony in a timely manner to deal with the environmental difficulties in time.A digital link is opened. In the technical section, CR (Create Realtiy) is introduced to build realistic technology, digitize the clothing design works, and simulates the effect of real people. The topic page views are as high as 77,9670.Subsequently, the Bilibili platform entered the “China Cup” system as the first cooperative social media video platform.
In 2024, the “China Cup” introduced the exclusive short video cooperation platform “Kuaishou” and the in -depth partner “Kuaishou Fashion” for the competition.The addition of the Kuaishou platform not only provides a new display platform for designing stars, but also makes the design no longer limited to paper through the form of live broadcast.The traffic support provided by the award -winning players and participants has pushed their creativity to a new height. The total exposure reward has reached 450,000 times, allowing the competition to further enter the living field of generations of generations.At the same time, it became the first domestic event to introduce AIGC into the fashion design industry. Professional AI design software allowed contestants to take the lead and experience the change of design of AI.